Position Title: Social Media & Marketing Manager
Location: Miami Marketta, Gold Coast QLD
Reports to: Creative Director

About Miami Marketta
Miami Marketta is one of the Gold Coast’s most iconic grassroots cultural venues — a vibrant night market, live music hub and creative precinct that brings together food traders, artists, musicians and the local community. Known for championing emerging talent and hosting major live music events, Miami Marketta is a fast-paced, multifaceted venue where creativity and culture intersect.

We are seeking a dynamic Social Media & Marketing Manager to lead our digital presence, promote our diverse event programming, and ensure Miami Marketta continues to thrive as one of the region’s most loved cultural destinations.

Role Overview

The Social Media & Marketing Manager is responsible for planning, creating and executing Miami Marketta’s marketing and communications strategy across digital platforms. This role requires a highly organised, creative thinker who can work both strategically and hands-on — from planning campaigns and analysing performance data to capturing live content during events.

Working closely with the Creative Director and programming team, the role plays a key part in promoting live music, events, traders and special activations across the precinct.

Key Responsibilities
Social Media & Digital Content

• Plan, create and schedule engaging content across multiple social media platforms including Instagram, Facebook and other relevant channels

• Provide real-time social media coverage during events, capturing live music, crowd moments and venue atmosphere

• Develop creative content including video, reels, photography and promotional posts

• Manage community engagement, comments and direct messages

Website & Digital Platforms

• Create and maintain website content including event listings, gig announcements and venue updates

• Ensure daily maintenance and accuracy of website information

• Implement SEO strategies to improve search visibility and online traffic

Marketing Campaigns

• Plan and execute Electronic Direct Marketing (EDM) campaigns including newsletters and event announcements

• Coordinate and promote live music gigs, including announcements, ticketing links and artist promotion

• Develop and manage Meta advertising campaigns including pixel tracking and performance optimisation

• Create and manage membership program

Media & Communications

• Liaise with local press, media outlets and marketing agencies to promote events and initiatives

• Assist with the development of press releases and media opportunities

• Maintain strong relationships with local media networks

Design & Production

• Undertake in-house design and print tasks for posters, event materials and promotional collateral

• Ensure visual consistency across marketing materials and digital platforms

Strategy & Reporting

• Contribute to strategic marketing planning for events, seasonal campaigns and venue promotion

• Track and report on digital analytics including social media performance, campaign reach and ticket sales metrics

• Provide regular marketing insights and reports to the Creative Director

Skills & Experience

• Proven experience in social media management and digital marketing

• Strong content creation skills including photography, video and copywriting

• Experience managing Meta advertising and pixel tracking

• Understanding of SEO, website management and digital marketing tools

• Experience creating and managing EDM campaigns

• Basic graphic design skills (Adobe Suite or similar)

• Strong organisational and time management skills

• Ability to work evenings and weekends during live events

• Passion for music, arts and grassroots culture

Personal Attributes

• Creative and culturally aware

• Highly adaptable and able to work in a fast-paced events environment

• A proactive problem solver who can think on their feet

• Strong communication and collaboration skills

• Passionate about supporting local artists, musicians and creative communities