Digital Marketing Specialist Gold Coast | Full-Time

Join a Diverse and Growing Multi-Brand Business

Are you a results-driven Digital Marketing Specialist who loves combining creativity, strategy and data to drive business growth?

Coulson Operations is a family-owned organisation managing a diverse portfolio of brands across Queensland, New South Wales and Victoria, with expansion into South Australia underway. Our brands include Kool Beanz Childcare (Kool Beanz Academy, Kool Beanz SUNS, Kool Beanz BULLDOGS), The Commons at Casuarina and Hive Byron Bay - with more growth ahead.

We are looking for an experienced Digital Marketing Specialist to take ownership of digital marketing initiatives across our childcare and property divisions, helping generate leads, strengthen brand awareness and support continued growth.

About the Role

This is a newly created role and an exciting opportunity to join our growing in-house marketing team. As we continue to expand our portfolio of brands, we're bringing more of our digital marketing capabilities in-house, creating a unique opportunity for someone who wants to take ownership, make an impact and help shape the future of our digital marketing function.

We are looking for someone who is confident stepping into established digital marketing programs and building on the strong foundations created by our agency partners. You'll bring the technical expertise, curiosity and problem-solving mindset needed to optimise performance, identify opportunities and drive continuous improvement across multiple brands.

Reporting to the Marketing Manager, you will collaborate to develop, implement and optimise digital marketing campaigns across multiple brands and platforms. This is a hands-on role suited to someone who enjoys variety, thrives in a fast-paced environment and is passionate about delivering measurable results.

Key Responsibilities

· Develop and execute digital marketing strategies aligned to business objectives

· Manage Google Ads campaigns and paid digital advertising initiatives

· Maintain and optimise company websites and landing pages

· Drive SEO performance and improve and maintain online visibility

· Generate qualified leads across childcare and commercial property businesses

· Monitor campaign performance and provide data-driven recommendations

· Support brand awareness, community engagement, events and promotional activities

· Contribute to regular marketing reports and performance insights

· Manage Meta Business Suite across multiple brands

· Work closely with the marketing team to create and optimise Meta advertising campaigns

About You

You are a proactive and analytical marketing professional who enjoys working collaboratively in a close-knit team, managing multiple projects and brands simultaneously.

You enjoy solving technical marketing challenges and aren't afraid to investigate, troubleshoot and find solutions when campaign tracking, websites or integrations aren't performing as expected.

Ideally, you'll bring 3-5+ years of hands-on experience across many of the following areas:

· Building, managing and optimising Meta and Google Ads campaigns

· Implementing and troubleshooting conversion tracking, Meta Pixel, Google Tag Manager and lead attribution issues

· Analysing campaign performance using GA4 and other reporting tools

· Managing, building and maintaining WordPress websites and landing pages

· Identifying technical issues impacting campaign performance and proactively finding solutions

· Improving lead generation outcomes through testing, optimisation and data analysis

You will Stand Out If You Have:

• Demonstrated ability to generate measurable lead growth through paid and performance marketing campaigns

• Advanced knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking

• Excellent copy writing skills

• Experience developing and managing email marketing campaigns and automated workflows

• Experience with CRM systems, marketing automation and lead nurturing workflows

• Experience within childcare, education, property, real estate, construction or related industries

What Success Looks Like

· Generating high-quality leads across our childcare and property brands

· Continuously improving campaign performance and return on investment

· Maintaining accurate tracking and attribution across digital channels

· Identifying opportunities to improve websites, campaigns and customer journeys

· Becoming a trusted digital marketing specialist within our growing in-house team

Why Join Us?

• Play a key role in the growth of a newly expanded in-house marketing team

• Work across a diverse portfolio of established brands

• Opportunity to own and shape the digital marketing function across multiple growing brands

• Genuine opportunity to influence business growth

• Variety and ownership in your role

• Supportive and collaborative team environment

• Family-owned business with strong values and long-term vision

• Modern Gold Coast Head Office location

We recognise that great candidates don't always tick every box. If you have strong digital marketing experience, a passion for performance marketing and the confidence to take ownership of complex digital campaigns to drive business growth, we'd love to hear from you.

Apply now with your resume and a cover letter outlining your experience and achievements.

What Happens Next?
Following the submission of your application, shortlisted candidates will be invited to participate in a brief 10-minute phone interview as part of our recruitment process. This provides an opportunity for you to showcase your personality, strengths, and suitability for the role beyond what can be captured in a resume.

At Coulson Operations / Kool Beanz, the safety, rights and best interests of every child are the paramount consideration in all decisions, actions and operations.  Where competing interests arise, decisions are made in favour of protecting the child’s safety, dignity and wellbeing.