Digital Marketing Manager — Gowings Surf Hardware

We're looking for a Digital Marketing Manager to own and drive our digital communications across our FCS and Softech brands. This is a hands-on role for someone who lives and breathes EDM and social, and who can think strategically while still rolling up their sleeves to create great content. This role is an in office role located in Coffs Harbour.

About the role

You'll be responsible for our email and social presence across multiple regions, taking ownership of the strategy, planning, and day-to-day execution that keeps our brands front of mind with retailers and consumers worldwide — while driving measurable engagement, loyalty sign-ups, and sales. You'll also help shape our future by developing and launching new digital channels.

What you'll be doing

EDM

• Develop and own the overall EDM strategy

• Plan and manage the EDM calendar across regions

• Create, build, and send regional EDMs for both FCS and Softech

Social Media

• Develop and own the social media strategy

• Plan and manage the social content calendar

• Create original posts, stories, and other content

• Share, collaborate on, and coordinate social posts across teams and regions

• Schedule and publish content across our social channels

• Monitor social media activity and respond to key consumer comments and messages to drive engagement and protect brand reputation

New Channels & Innovation

• Develop a strategy for expanding into new digital channels such as TikTok and podcasts

• Lead the implementation, launch, and growth of these channels

• Identify emerging platforms and opportunities to keep our brands ahead of the curve

Reporting & Performance

• Track, analyse, and report on EDM and social performance across regions and brands

• Use insights to optimise content, timing, and targeting

Key objectives & KPIs

You'll be measured on your ability to:

• Drive engagement across email and social (open rates, click-throughs, reach, interactions, follower growth)

• Grow sign-ups to our Loop loyalty program

• Drive sales through digital channels

• Successfully launch and grow new channels such as TikTok and podcasts

• Deliver consistent, on-time reporting with clear, actionable insights

What we're looking for

• Proven experience in digital marketing, ideally across email and social

• A minimum of 3-5 years of digital marketing experience is required

• Strong skills in EDM platforms and social media management/scheduling tools

• Experience with Klaviyo EDM platform is essential

• Confidence working with data, analytics, and performance reporting

• Experience launching or growing new channels (TikTok, podcasts, or similar) highly regarded

• A creative eye for content paired with a strategic, calendar-driven approach

• Strong communication skills and a customer-first mindset for engaging with our community

• Excellent organisation and the ability to manage multiple brands and regions at once

• A genuine interest in surf, action sports, or the broader lifestyle is a plus

Why Gowings Surf Hardware

Gowings Surf Hardware is home to leading surf hardware brands including FCS and Softech distributing to the global surf market. You'll join a passionate team working with iconic brands in an industry built around the ocean and lifestyle.