Join our powerhouse Marketing team and help drive customer engagement for one of Australia’s fastest-growing retail brands. We’re looking for a data-driven and creative CRM Marketing Specialist to drive engagement, retention and revenue through our owned marketing channels. If you love lifecycle marketing, automation and turning customer data into powerful campaigns, this role is for you.

LIFE AT NUTRITION WAREHOUSE

We are Nutrition Warehouse - Australia’s leading and largest health and sports supplement retailer, inspiring you to be BUILT FOR LIFE.

With 120+ stores across Australia and New Zealand, we’re continuing to grow rapidly and our people are at the heart of everything we do.

At NW, we live by our five core values: Deliver WOW, Enjoy the Journey, Stronger Everyday, Together We Grow, and Give a Sh!t.

THE ROLE

As our CRM Marketing Specialist, you’ll manage and optimise customer communications across Email, SMS, WhatsApp and Web Push, driving engagement and revenue through targeted campaigns and automated customer journeys.

Working closely with our marketing and ecommerce teams, you’ll play a key role in improving the customer experience and lifetime value across our brands. This role requires a balance of campaign execution and lifecycle strategy, including working with CRM platforms, marketing automation tools and the NW loyalty program.

Key responsibilities include:

• Planning and executing CRM campaigns across Email, SMS, WhatsApp and Web Push
• Supporting major promotions, product launches and brand campaigns
• Building and optimising automated lifecycle journeys (welcome, cart abandonment, post-purchase, reactivation etc.)
• Developing customer segmentation strategies based on behaviour and purchase data
• Supporting CRM automation linked to the Nutrition Warehouse loyalty program
• Running A/B tests to improve engagement, conversion and revenue
• Analysing campaign performance and optimising results
• Maintaining CRM templates, deliverability and data quality
• Supporting initiatives to grow our owned marketing databases

WHAT YOU’LL BRING

• 4–7 years experience in CRM, lifecycle marketing or marketing automation
• Hands-on experience managing campaigns across Email, SMS, push or messaging channels
• Experience building automated customer journeys
• Experience using CRM platforms such as Klaviyo, Braze, Dotdigital or similar
• Experience working with Shopify or ecommerce platforms
• Strong analytical and data-driven mindset
• Excellent organisation and stakeholder collaboration skills
• A Marketing, Communications or related degree
• Hungry to drive up revenue through identifying new consumer opportunities

Bonus points if you’re passionate about fitness, health or supplements.

THE BENEFITS

At Nutrition Warehouse, we look after our team:

• Huge discounts on supplements and brands like Genetix, EHP Labs, Anabolix and more
• Share In The Gainz – our annual profit sharing scheme
• Discounts on health insurance and fitness apparel
• Paid parental leave
• Ongoing training and development opportunities
• Genuine career growth across our expanding national network
• Access to the latest sports nutrition and ecommerce innovations
• And yes… we wear activewear at work

Ready to build powerful customer journeys and help inspire millions to be Built For Life?

Apply now.