Brief Description Join our powerhouse Marketing team and help drive customer engagement for one of Australia’s fastest-growing retail brands. We’re looking for a data-driven and creative CRM Marketing Specialist to drive engagement, retention and revenue through our owned marketing channels. If you love lifecycle marketing, automation and turning customer data into powerful campaigns, this role is for you. LIFE AT NUTRITION WAREHOUSE We are Nutrition Warehouse - Australia’s leading and largest health and sports supplement retailer, inspiring you to be BUILT FOR LIFE. With 120+ stores across Australia and New Zealand, we’re continuing to grow rapidly and our people are at the heart of everything we do. At NW, we live by our five core values: Deliver WOW, Enjoy the Journey, Stronger Everyday, Together We Grow, and Give a Sh!t. THE ROLE As our CRM Marketing Specialist, you’ll manage and optimise customer communications across Email, SMS, WhatsApp and Web Push, driving engagement and revenue through targeted campaigns and automated customer journeys. Working closely with our marketing and ecommerce teams, you’ll play a key role in improving the customer experience and lifetime value across our brands. This role requires a balance of campaign execution and lifecycle strategy, including working with CRM platforms, marketing automation tools and the NW loyalty program. Key Responsibilities Include Planning and executing CRM campaigns across Email, SMS, WhatsApp and Web PushSupporting major promotions, product launches and brand campaignsBuilding and optimising automated lifecycle journeys (welcome, cart abandonment, post-purchase, reactivation etc.)Developing customer segmentation strategies based on behaviour and purchase dataSupporting CRM automation linked to the Nutrition Warehouse loyalty programRunning A/B tests to improve engagement, conversion and revenueAnalysing campaign performance and optimising resultsMaintaining CRM templates, deliverability and data qualitySupporting initiatives to grow our owned marketing databases What You’ll Bring 4–7 years experience in CRM, lifecycle marketing or marketing automationHands-on experience managing campaigns across Email, SMS, push or messaging channelsExperience building automated customer journeysExperience using CRM platforms such as Klaviyo, Braze, Dotdigital or similarExperience working with Shopify or ecommerce platformsStrong analytical and data-driven mindsetExcellent organisation and stakeholder collaboration skillsA Marketing, Communications or related degreeHungry to drive up revenue through identifying new consumer opportunities Bonus points if you’re passionate about fitness, health or supplements. The Benefits At Nutrition Warehouse, we look after our team: Huge discounts on supplements and brands like Genetix, EHP Labs, Anabolix and moreShare In The Gainz – our annual profit sharing schemeDiscounts on health insurance and fitness apparelPaid parental leaveOngoing training and development opportunitiesGenuine career growth across our expanding national networkAccess to the latest sports nutrition and ecommerce innovationsAnd yes… we wear activewear at work Ready to build powerful customer journeys and help inspire millions to be Built For Life? Apply now.